I’m sure many people have heard about ‘Pay Per Play’ or NetAudioAds. They’re getting advertised left and right by people trying to pimp their affiliate link.
For those who don’t know - PPP is claiming a new sort of advertising where you can monetize 100% of your traffic. Instead of placing banner ads - which take up space - you can instead play a 5 second audio clip to earn money. Everyone who comes to your site will hear the ad - and you will make money.
Some people think this is the going to be the next craze in internet advertising. I’m not so sure.
Personally, I think playing sound randomly on your website will either chase off users or cause them to turn their sound off. For people who listen to music on their computer while surfing the net, this will be especially annoying.
There you are, rocking out to that song on full volume. You click a link and headbang while waiting for the page to load and then - ARE YOU LOOKING FOR CHEAP AUTO INSURANCE? SOANDSO HAS THE BEST RATES WITH THE BEST QUOTES. DON’T WAIT, CALL NOW AND GET A FREE QUOTE!
Talk about a heart attack. Even worse when you don’t have any music on but forgot to turn down the volume. All is silent until boom! Advertisement screaming at you from your computer.
I think PPP ads will be like talking banner ads except more annoying. Why more annoying? Because there is no visible ad so you have no idea where the sound is coming from. If you’re like me, you have multiple tabs/windows open. And if there’s no visible ad then there’s no telling which window/tab it’s coming from.
I also always have my volume turned on because I listen to music and watch videos throughout the day. So if PPP becomes popular then people will be making a ton of money off me.
However, if PPP pays well, and you have a site you don’t really care about, then heck yeah, throw up the ads. Only if it pays well though.
I have a junk site that I don’t really use and I’m going to test PPP on it. Just to see how it does, and maybe leech some easy money. But I won’t use PPP on any of my higher traffic sites because I don’t want to drive visitors away.
Five second ads the first couple of times you hear them might not bother you, but after awhile it starts to rub you raw.
ooh god in heaven i hate those five second ads, they are a pain in the ear!
I’m just waiting to see how they do once they are live. As of now they aren’t working.
I spoke with one of the founders about the concern of them playing at a very loud level - he said that they are all audio equalized so as to prevent that shouting effect. but ultimately we will have to wait and see.
I think anyone who gets really bothered by them would just block the server in their hosts file or with an ad blocking software.
I think this will be a bad idea. Heard one the other day. Didn’t like it.
i’ve been hearing them around various blogs. I was contacted and even invited to join….sorry i’ll pass